HUG is a New York based group of architects, designers, explorers, researchers and inventors. The office is currently involved in number of projects throughout Europe, North America, Asia and Middle East. The mission is to carefully analyze our current world which is under countless inputs including multicultural exchange, fabrication technology, economic flows, and rule of nature. We believe the unique challenges brought about by this era provide us new ways to think and understand the strategies of how to make our contemporary life better. Via shaping and deconstructing the site, regional materiality and ideology, let us explore and respect essence of world. We want to emphasis and celebrate those characteristics from subtle and elegant details to the gigantic urban scale, let them be perceived or redefined.